What is a technical SEO agency?

A technical SEO agency is one of the types of SEO positioning that corresponds to a strategy within digital marketing based on a set of standards that focus on optimizing the technical aspects of a website.

Its purpose is to improve your visibility in search engines, ensuring that they can adequately interpret the page or blog content and thus register it.

This optimization makes various actions much more effective, such as crawling through the bots in the search engines, indexing content by the search engine algorithms, including structured data, and knowing the operation of the redirects, among others.

OBJECTIVES OF technical seo agency

The technical SEO agency has two main objectives, which are:

 Achieve good positioning in the SERPs, highlighting valuable content throughout the website and using a responsive design.

Offer a pleasant experience to users, making them stay on the website longer and reducing the rejection rate.

 FEATURES OF technical seo agency

Among the main characteristics that can be found in a technical seo agency, we have:

ANALYSIS AND OPTIMIZATION OF WEBSITE STRUCTURE

It involves reviewing the website's hierarchy, URL architecture, internal navigation, and accessibility to search engines.

LOADING SPEED OPTIMIZATION

This is a fundamental factor for technical SEO because search engines give more excellent value to websites that are fast to load. In this way, technical SEO allows you to analyze and improve factors such as image compression and site caching and reduce CSS and JavaScript files.

IMPLEMENTATION OF TAGS AND METADATA

It consists of optimizing titles, descriptions, and header tags in the HTML code so that search engines can understand what each website is about and thus display relevant information in search results.

CONTENT OPTIMIZATION

With technical SEO, we work to ensure that the content is correctly structured; for this, the appropriate headers and HTML tags are used in order to improve its readability and hierarchy for search engines.

SEARCH TOOLS CONFIGURATION

It includes configuring and integrating tools such as Google Search Console and Google Analytics, which allow you to monitor the website's performance and thus obtain valuable data for optimization.

REVIEW AND CORRECTION OF TECHNICAL ERRORS

It is responsible for identifying and solving technical problems affecting the website's performance, such as crawl errors, broken links, and indexing problems.

HOW IS A technical SEO agency USED?

Technical SEO is used in the following ways:

IMPLEMENTATION OF PROPER HTML TAGS

It uses HTML tags such as h1, h2, and h3 titles, among others, to highlight the page structure correctly, making it easier for search engines to understand.

METADATA OPTIMIZATION

The page metadata is optimized on various elements, such as the title and description that appear in the search results, which must be relevant, clear, and attractive to users.

OPTIMIZATION OF LOADING SPEED

Applies necessary measures to improve loading speed, such as image compression, enabling browser caching, and improving server performance.

FRIENDLY URL STRUCTURE

Use relevant keywords in URLs and avoid using special characters or random numbers, making them easy for search engines and users to read.

ADVANTAGES OF technical seo agency

These are the advantages you will obtain when applying to a technical SEO agency on your website:

·         Improves search engine visibility: Technical optimization ensures that search engines can correctly crawl and index the website, increasing its visibility in search results.

·         Increase organic traffic: This helps increase organic traffic, that is, visitors who come to the website naturally and for free.

·         Improves user experience: Technical optimization also helps improve user experience by ensuring that the website is fast, easy to navigate, and well-structured, making them stay longer and want to return.